SBDC Spring & Summer Schedules 2017
Professional Development for
Start-Ups, Improvements, Expansions, Strategies
The Small Business Development Center offers low-cost training and resources as well as confidential, no-cost counseling to new ventures and existing businesses. Funded in part through a cooperative agreement with the U.S. Small Business Administration.
NEW Advertising & Promotion
All businesses are faced with a multitude of choices when it comes to advertising, but which is right for you? This class covers an analysis of media, developing an advertising plan, planning an advertising budget, controlling production costs, and developing methods to measure the effectiveness of your advertising. Participants will be able to effectively design, place and evaluate advertising. It is sure to save you money!
SBC-5470 tuition: $13 / fees: $70
141418 Tu 5:30-8:00 PM May 2 & 9 CE120 La Plata
NEW Effective Sales Strategies
Learn how to locate and qualify your clients/customers. Discover the one question you need to ask in qualifying a prospect. Develop an effective sales strategy that responds to your customer's needs more efficiently. Learn to communicate more effectively with potential customers. Find out when to stop and move on to the next prospect. The course includes practical application of learned principles through role playing exercises. Attend the second session for a critique of your sales techniques and to learn more about emerging business issues.
SBC-6040 tuition: $13 / fees: $70
141408 Th 5:30-8:00 PM Apr 27 & May 4 PFA124 Prince Frederick
Start Right for Success
If you are thinking about starting a business, attend this course for a summary of the business information you need right now. Evaluate your business concept and determine the market potential of your products/services. Gain an understanding of your potential customers. Identify the best type of business organization. Determine your record keeping needs and learn how to create a financial plan. Begin working on the concepts for a business plan. Prepare yourself to effectively use the SBDCs confidential one-on-one counseling to your best advantage.
SBC-5000 tuition: $13 / fees: $42
141414 Tu 5:00-7:00 PM Mar 28 CE120- La Plata
141423 We 5:30-7:30 PM Apr 26 C206 – Leonardtown
Building a Successful Business Plan
This program is essential both for the start-up business owner and for the entrepreneur who is preparing to expand a successful business. Seminar leaders will discuss strategic planning, marketing, administration, personnel, finance, and accounting. You will learn to develop an effective business plan to manage your business; to create a marketing action plan that will help you to achieve your sales goals; to prepare financial projections; and to use financial information to make better and more informed decisions. The business plan is the single most important factor in a lender’s decision-making process. Make sure your business plan will generate the financing you need and provide the strategies to ensure you will be successful.
SBC-6260 tuition: $13 / fees: $70
141410 Th 9:00AM-3:00 PM May 11 PFA117- Prince Frederick
Financing Your Small Business
Whether you are starting a new business or expanding a successful existing business, it is essential to know the financial sources that are available to you. Evaluate sources of business financing to determine which would best serve your needs. Prepare for the process of securing business financing; identify the lenders considerations in granting credit. Discuss federal, state and local loan/loan guarantee programs. Prepare yourself to work with an SBDC counselor to finalize your business plan and loan application.
SBC-5020 tuition: $13 / fees: $42
141417 Tu 5:00-7:00 PM Apr 18 CE120- La Plata
141426 We 5:30-7:30 PM Jun 7 Room C201 – Leonardtown
Legal and Records Management Issues
Examine the legal challenges each business faces and develop the basis for making informed business decisions to ensure compliance. Consider the various forms of business organization and determine which one is best for your business. Know your rights and liabilities under the law and how to limit risk. Make sure business records meet IRS, state, and other requirements. Understand basic financial statements, profit and loss statements, balance sheets, and other accounting documents and terminology. Develop a tax reduction strategy to support profit development. Know the payment schedules for payroll and sales tax and other applicable business taxes. An attorney will cover the legal issues and answer specific questions. A CPA will present the tax and accounting information and answer specific questions.
SBC-6500 tuition: $13 / fees: $67 141419 Th 6:00PM-8:30PM May 23 & 31 CE120 - La Plata
Discover how this user-friendly software program can make small business recordkeeping fast and easy. Alternating lecture and hands-on computer exercises will provide an overview of the many features of QuickBooks. Find out how its applications can streamline business processes. Learn how to create a new company and to work with customer transactions, vendor transactions, and bank accounts, as well as generating basic financial reports and customizing invoices.
SBC-6370 tuition: $13 / fees: $112 141415 Sa 9:00AM-3:00PM Apr 8 BI102 – La Plata
QuickBooks Practical Applications – Beyond Basics
Designed to enhance and enrich the knowledge of current QuickBooks users. Topics include working with inventory, creating estimates, using “classes,” job costing, time tracking, and creating budgets. This hands-on interactive course offers the opportunity to present specific questions and scenarios in order to address your individual QuickBooks needs, as well as the opportunity to interact with peers encountering similar situations.
SBC-7320 tuition: $13 / fees: $112 141421 Sa 9:00AM-3:00PM Jun 17 BI102 – La Plata
Business Risk Management
Learn to determine and then grade your business risk in order to make a decision on whether the risk is an acceptable or unavoidable risk for your company. You will also learn how to avoid or mitigate risk by performing a risk analysis. Risk analysis can help you with safety and financial concerns and is the beginning of putting together contingency plans for those risks deemed unavoidable for the company.
SBC-6600 tuition: $13 / fees: $44 143046 We 8:00-10:00AM Jun 28 C201-Leonardtown
Understanding Business Insurance
Determine the precise insurance needs for your business! Topics of discussion will include Business Property, Business Liability, Professional Liability, Cyber Liability and Data Breach, Workers' Compensation, Business Owners Policy, Bonds and many other areas of interest to business owners. This is an excellent session for getting many of your insurance questions answered and eliminating any insurance woes.
SBC-6620 tuition: $13 / fees: $42 143049 We 10:30AM-1:30PM Jun 28 C201-Leonardtown
Obtaining Federal Government SBIR/STTR Grants
Start or expand your technology business using federal government Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) grants. Understand the SBIR/STTR Programs; get the tools for deciding if your firm should pursue SBIR/STTR; learn how to successfully participate in SBIR/STTR; learn about the many outside/third party resources available to help SBIR/STTR bidders.
SBC-5490 tuition: $13 / fees: $65 139944 We 10:00AM-3:00PM Apr 12 C206-Leonardtown
Marketing Your Business on the Internet
In this practical, hands-on course, an e-commerce expert will show you how search engine optimization (SEO) works and how to track your site/s performance using Web analytics. You will understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Online class www.csmd.edu/Training/Online/
SBC-9010 tuition: $62 / fees: $77 140014 Mar 15 – Apr 21 Online: Ed2go
Small Business Marketing on a Shoestring
Build your own customized marketing plan step-by-step, discover how to attract your target audiences, entice customers to buy your product or service, and keep buyers coming back for more. Master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing success. Get tips on evaluating your tactics, tracking your results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you will learn will fit into any budget—and some are even free! Online class www.csmd.edu/Training/Online/
SBC-9020 tuition: $62 / fees: $77 140019 Mar 15 – Apr 21 Online: Ed2go