SBDC Fall 2017 & Winter 2018 Schedules

Professional Development for

Business Owners


Start-Ups, Improvements, Expansions, Strategies


Registration is easy - just click on this link


and choose your class or workshop!



The Small Business Development Center offers low-cost training and resources as well as confidential, no-cost counseling to new ventures and existing businesses.  Funded in part through a cooperative agreement with the U.S. Small Business Administrationpdf of Class Schedule



This Month:    
QuickBooks Interm/Advanced
| La Plata | Register






Ready Set Go! How to Start a Business
| La Plata & Online
Advertising & Promotion
1/16 & 23/2018
| Leonardtown | Register
Buying a Franchise
| Prince Frederick | Register
Franklin Entrepreneurial Series
1/24, 2/7, 2/21/18
| La Plata | Register
Start Right for Success
| Prince Frederick | Register






Advertising & Promotion

All businesses are faced with a multitude of choices when it comes to advertising, but which is right for you? This 5 hour class covers an analysis of media, developing an advertising plan, planning an advertising budget, controlling production costs, and developing methods to measure the effectiveness of your advertising. Participants will be able to effectively design, place and evaluate advertising. It is sure to save you money!

SBC-5470 tuition: $13 / fees: $7


150259 Tu  6:30-9:00 PM Jan 16 & 23 C204 - Leonardtown

150329 We 9:00 AM-2:00 PM May 2 PFA115 - Prince Frederick

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Effective Sales Strategies

Learn how to locate and qualify your clients/customers. Discover the one question you need to ask in qualifying a prospect. Develop an effective sales strategy that responds to your customer's needs more efficiently. Learn to communicate more effectively with potential customers. Find out when to stop and move on to the next prospect. The 5 hour course includes practical application of learned principles through role playing exercises. Attend the second session for a critique of your sales techniques and to learn more about emerging business issues.


SBC-6040 tuition: $13 / fees: $7                            150284 We 6:30PM-9:00PM Mar 20 & 22 -- Room B215 Leonardtown

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Business Planning        Marketing/Sales

Building Your Brand

What is your company's unique selling proposition? Can you explain your brand value, what it means and how your products and services differentiate you from your competitors? This course will help you to evaluate your existing marketing messages, identify your target market and explore your company's brand personality and key messages.


SBC-6630 tuition: $13 / fees: $62                        150286 We 6:00-9:00PM Apr 11 -- Room PFA117 Prince Frederick

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Business Growth    Managing Your Business

NEW! The Franklin Entrepreneurial Series-


This new series is designed for the business owner that is ready to grow. There are many excellent reasons to pursue business growth. With business expansion comes increased revenue, wider brand recognition, and increased relevance in the industry. Most businesses, however, start small and stay there. If that's not good enough for you—or if you recognize that staying small doesn't necessarily guarantee your business's survival the Franklin Entrepreneurial Series is for you.

With a documented business strategy, you’ll be in a better position to avoid the risks of business growth and, instead, amplify the rewards. Turning a small business into a big one is never easy. By documenting your growth strategy, you can minimize these risks. Some common growth strategies in business include market expansion, product expansion, diversification and talent acquisition. We will explore each of these with you and help you develop the skills and mindset needed to grow your company with a strategy that is constant at its core, and flexible in its adaptation to changing markets and competitive responses. Come GROW with us.


Choose Strategic Business Management

and get all 3 of the Franklin Entrepreneurial Series classes Jan 24 – Feb 21 for one low price

SBC-6110 tuition: $13 / fees: $135                            149039 We 8:30AM-12:00PM Jan 24, Feb 7, Feb 21 Room CE108 -- La Plata

Or choose any of the series separately


NEW! The Franklin Entrepreneurial Series-

Developing Your Business Mindset

Growing your own business has many moving parts and the most important part is you, the business owner. Develop an aspiring brand identity that enables you to grow and flourish. Learn how the buying and selling process must work together; and identify the skills and competencies it takes to effectively execute the selling process. Walk away knowing what you have to do to get your business to the next level.


SBC-6640 tuition: $13 / fees: $67 each                     149032 We 8:30AM-12:00PM Jan 24 Room CE108 -- La Plata


NEW! The Franklin Entrepreneurial Series-

Presenting Your Business Value

Want to grow your business? Identify the qualitative and quantitative factors in presenting your business value to others. Develop a persuasive, logical and engaging message for investors, buyers, lenders and customers. Create a compelling presentation to share your business value proposition, while negotiating like a veteran business owner.


SBC-6650 tuition: $13 / fees: $67 each                    149033 We 8:30AM-12:00PM Feb 7 Room CE108 -- La Plata


NEW! The Franklin Entrepreneurial Series-

Obtaining and Retaining Talent

Interested in hiring staff and/or retaining your current staff? Understand the importance of good talent and engagement for your business. Develop a customized business value proposition and a list of competencies, skills and experiences your small business needs to grow. Explore how to write great job descriptions while learning six strategies for finding, keeping and developing the right talent. Walk away knowing what you have to do to be an employer of choice in your community.


SBC-6670 tuition: $13 / fees: $67 each                     149031 We 8:30AM-12:00PM Feb 21 Room CE108 -- La Plata

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Marketing/Sales      Managing Your Business

Retail Success Strategies

Find solutions to most of the challenges and problems involved in opening and successfully operating a retail business. Discover how vendors can be a valuable asset to your business. Take the mystery out of financial information and learn to interpret reports ranging from the income statement and inventory records to calculating the margins. Hiring, training, and motivating employees are essential skills for retail business owners. Don't miss this opportunity to learn the secrets of hiring the best employees and how to motivate and compensate them effectively. Take advantage of this unique 5 hour class and learn how to drive sales from the floor to increase and expand your retail business.


SBC-6460 tuition: $13 / fees: $70                        150260 Tu 6:30-9:00PM Feb 13 & 20 Room C201 -- Leonardtown

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Managing Your Business

HR Skills for Managers

Discover the essential skills for effective management of your human resources responsibilities in this 6 hour class. Find out how to improve interviewing techniques to hire employees with the skills to do the job and how to keep good employees. Identify the legal issues in hiring and dismissing employees and how to avoid violations. Prepare to implement management practices that will increase the value of your management team and offer employees the opportunity to expand the scope of their skills and abilities.


SBC-6340 tuition: $13 / fees: $112                               149422 Th 6:00-9:00PM Feb 8 &15 Room PFA119 -- Prince Frederick

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Managing Your Business   Money Matters   Tax Planning

Records Management for the Small Business

Learn how to start and maintain a balanced set of books that will sustain an IRS audit and provide you with a profit/loss statement each month. Get detailed discussion of forms of business organization and ask questions to determine which one is right for you. Other topics in this 5 hour class include: financial statements, loan packages, profit development, cash flow, tax reduction strategies, and payroll taxes. Come to the second part of this class with your questions and examples for review and resolutions, and join the group discussion to learn more about emerging business trends.


SBC-6020 tuition: $13 / fees: $70                          149423 Tu 5:30-8:00PM Jan 30 & Feb 6 Room C201 -- Leonardtown

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Managing Your Business        Money Matters


Discover how this user-friendly software program can make small business recordkeeping fast and easy. Alternating lecture and hands-on computer exercises will provide an overview of the many features of QuickBooks. Find out how its applications can streamline business processes. Learn how to create a new company and to work with customer transactions, vendor transactions, and bank accounts, as well as generating basic financial reports and customizing invoices.


SBC-6370 tuition: $13 / fees: $112                           146744 Fr 9:00AM-3:00 PM Dec 8 Room PFA118 – Prince Frederick

                                                                                                 149037 Fr 9:00AM-3:00 PM Feb 16 Room C201 - Leonardtown

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QuickBooks (Intermed/Advanced) Practical Applications – Beyond Basics

Designed to enhance and enrich the knowledge of current QuickBooks users. Topics include working with inventory, creating estimates, using “classes,” job costing, time tracking, and creating budgets. This hands-on interactive course offers the opportunity to present specific questions and scenarios in order to address your individual QuickBooks needs, as well as the opportunity to interact with peers encountering similar situations.


SBC-7320 tuition: $13 / fees: $112                                  143043 Sa 9:00AM-3:00PM Dec 16 La Plata

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Business Planning

Start Right for Success

If you are thinking about starting a business, attend this course for a summary of the business information you need right now. Evaluate your business concept and determine the market potential of your products/services. Gain an understanding of your potential customers. Identify the best type of business organization. Determine your record keeping needs and learn how to create a financial plan. Begin working on the concepts for a business plan. Prepare yourself to effectively use the SBDCs confidential one-on-one counseling to your best advantage.


SBC-5000 tuition: $13 / fees: $42                                      149036 We 6:00-8:00PM Jan 24 Room PFA118 – Prince Frederick

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Business Planning         Money Matters

Financing Your Small Business

Whether you are starting a new business or expanding a successful existing business, it is essential to know the financial sources that are available to you. Evaluate sources of business financing to determine which would best serve your needs. Prepare for the process of securing business financing; identify the lenders considerations in granting credit. Discuss federal, state and local loan/loan guarantee programs. Prepare yourself to work with an SBDC counselor to finalize your business plan and loan application.


SBC-5020 tuition: $13 / fees: $42                                     149038 Tu 7:00-9:00PM Feb 13 Room CE120 – La Plata

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Business Planning

Buying a Franchise

Today many people are choosing to run their own business to secure their future. However, with over half of all new businesses failing, that can be a risky choice. Franchises can eliminate much of that risk. This courses for small business entrepreneurs will focus on working with an existing company and a proven concept to increase your chances of succeeding.


SBC-5310 tuition: $13 / fees: $42                                      150197 We 9:00-11:00AM Jan 17 Room PFA118 -- Prince Frederick

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Business Planning   Business Growth

Building a Successful Business Plan

This program is essential both for the start-up business owner and for the entrepreneur who is preparing to expand a successful business. Seminar leaders will discuss strategic planning, marketing, administration, personnel, finance, and accounting. You will learn to develop an effective business plan to manage your business; to create a marketing action plan that will help you to achieve your sales goals; to prepare financial projections; and to use financial information to make better and more informed decisions. The business plan is the single most important factor in a lender’s decision-making process. Make sure your business plan will generate the financing you need and provide the strategies to ensure you will be successful.


SBC-6260 tuition: $13 / fees: $70                                     149047 We  6:30-9:00 PM Jan 31 & Feb 7 CE120 – La Plata

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Legal Issues           Money Matters            Tax Planning



Legal and Records Management Issues

Examine the legal challenges each business faces and develop the basis for making informed business decisions to ensure compliance. Consider the various forms of business organization and determine which one is best for your business. Know your rights and liabilities under the law and how to limit risk. Make sure business records meet IRS, state, and other requirements. Understand basic financial statements, profit and loss statements, balance sheets, and other accounting documents and terminology. Develop a tax reduction strategy to support profit development. Know the payment schedules for payroll and sales tax and other applicable business taxes. An attorney will cover the legal issues and answer specific questions. A CPA will present the tax and accounting information and answer specific questions.


SBC-6500 tuition: $13 / fees: $67                                     151288 Tu 9:00 AM-2:00 PM May 15 PFA117 – Prince Frederick

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Business Planning         Marketing/Sales

Marketing Your Business on the Internet

In this practical, hands-on course, an e-commerce expert will show you how search engine optimization (SEO) works and how to track your site/s performance using Web analytics. You will understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Online class CSM Ed 2 Go Marketing Your Business on the Internet


SBC-9010 tuition: $62 / fees: $77                                     Mar 14 – Apr 20   Online: Ed2go  

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Small Business Marketing on a Shoestring

Build your own customized marketing plan step-by-step, discover how to attract your target audiences, entice customers to buy your product or service, and keep buyers coming back for more. Master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing success. Get tips on evaluating your tactics, tracking your results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you will learn will fit into any budget—and some are even free!  Online class CSM Ed 2 Go Marketing on a Shoestring

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SBC-9020 tuition: $62 / fees: $77                                      Mar 14 – Apr 20   Online: Ed2go


Business Planning

Ready, Set, Go! How to Start a Business

This FREE workshop is for those who are interested in starting their first business, but want to find out more information on what to expect before they begin their first business. SBDC staff will share with you what to anticipate when starting a new business including, resources to help you navigate information about legal and licensing requirements, the business plan, different financing options, preparing a marketing strategy and all the perks and drawbacks that come with the life of an entrepreneur.  Classroom and Simulcast Webinar.


Offered Monthly – Rotates College of Southern Maryland Campuses        For Dates and to Register:

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  • Individuals with disabilities who require special accommodations in order to participate in the college’s instructional programs should notify the learning specialist at least one month before the class begins.  Requests made after the deadline will be considered on an individual basis and addressed whenever possible. Special provisions for the handicapped will be available if requested in advance by calling 301-934-7580 or 800-933-9177 x7580.
  • The College of Southern Maryland does not discriminate on the basis of race, color, national origin, gender, disability, age, sexual orientation, religion, or marital status in its programs or activities. The academic support/ADA coordinator, Disability Support Services (Room LR123 at the La Plata Campus, 301-934-7614) has been designated to handle inquiries regarding nondiscrimination on the basis of disabilities. The executive director, Diversity and Equal Opportunity (Room CC208A at the La Plata Campus,301-934-7658) has been designated to handle all other nondiscrimination inquiries.
  • The Maryland SBDC program is funded in part through a Cooperative Agreement with the U.S. Small Business Administration and the University of Maryland.



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